Tuesday, August 25, 2009

Natural Clouding Agent

It sure sounds like a boring subject for a first blog, but actually we're very proud of our Natural Clouding Agent. There are lots of customers who would like to make a cloudier product to - well let's be honest - to make it seem like there's more juice in the product, but are put off by having to list ingredients such as "food starch - modified" or weighting agents like "glyceryl ester of wood rosin" or "sucrose acetate isobutyrate" or "brominated vegetable oil".

With one or two rather clever ideas (even if we say so ourselves) we managed to make an oil-based natural cloud without weighting agents, so the ingredient list in your finished product would read "gum arabic, canola oil, natural flavors, citric acid, rosemary extract". It's heat stable through processing and holds up well in shelf-life testing - and we'd be happy to send you a sample if you'd like to give it a try.