Passionfruit Crisis (Again!)

I notice that we seem to have one of these crises on passionfruit every three years, in which suddenly the concentrate is in very short supply and the price rockets up and anybody who has some to sell sets out to make a killing. It's very frustrating for many beverage companies, as passionfruit is perhaps the most persistent flavor of all the common fruit juices, and it is often a very necessary and distinctive part of a drink flavor's profile.

GLCC Co. is rather proud of our genuinely true-to-name passionfruit flavor: Nat. Flavor (Passionfruit Type) 10929.17. The product is designed specifically to work in juice systems, and has the same power, bite and persistence as the original. In fact this flavor is a lot more effective even than passionfruit distillates and extracts, since these products are typically top-notes that smell wonderful but are very weak and ineffective in juice systems.

If you adjust for acidity and color you may find this flavor extremely useful to make a dramatic reduction in your need for passionfruit solids.

Alternatively if you'd rather purchase a blend as a direct and simple replacement for passionfruit concentrate, we also offer Passionfruit WONF 50929.18, which is a frozen, 50 Brix, 1:1 replacement, which reconstitutes to 100% juice with added flavors. This product is Kosher (National Kashruth, NK)and available in virtually unlimited quantities year round on relatively short notice.

We'd be happy to send you samples and pricing for either the flavor or the 100% Juice WONF blend.