Whey Flavor Blocker

I'd like to say that we carefully studied all the available research on perception of flavor, and taste-bud perceptors and physiological responses and carefully designed a flavor molecule to achieve a specific result - but actually we discovered a flavor combination that will block the unpleasant whey flavor completely by accident. We're certainly not losing sleep over this unscientific approach...

Whey - or usually whey protein isolate - is the usual choice to boost protein in acidic drinks because the isolectric point is lower than pH 4.0, meaning that it will stay in solution instead of precipitating out, as casein proteins will. However even though whey is usually described as having a very mild flavor in a neutral solution, it develops a very peculiar and very persistent off note in high acid drinks that is extremely difficult to overcome, regardless of how much flavor you pour in.

We are very pleased to be able to offer both a natural and an artificial flavor that will block this off-flavor at quite low usage levels, enabling you to add a very wide range of other signature flavors at more reasonable use levels.

If you'd like to try them out, please request either Artificial Neutralizing Flavor 30955.72 or Natural Neutralizing Flavor 10955.72. Use level for both is around 0.02%. The Natural Flavor is not inexpensive - but fortunately the use level is very low, so it should be reasonably cost effective in actual use. Oh! and BTW, we'd be very happy to offer you some flavors to go with the whey blocker too...